One day, an after-work trip to the grocery store on the metro inspired Montreal-based designer Jordan Marcelino to build the next great product.

Tired of a building pile of ugly reusable grocery bags, and of tote bags that quite frankly can’t do the job without crushing everything of value in the process, a challenge was self-set: Design a solution to low-value reusable grocery bags.

With that goal in mind, we made a bag that can take us anywhere:
From the office, to the grocery store, to picnics, and beyond. We designed a bag that could carry heavy loads, protect your valued items from spillables and produce, and look great all at once.